People still listened to the radio. Google AdWords just came out. Most local real estate boards just started to allow access to this new thing called IDX. A college student named Justin Tracy had an idea to combine PPC (pay per click) with IDX (internet data exchange) and after a summer of getting pretty geeky with it, he created a product known as Realty Generator. After a few months of going at it solo, he got a call from a mortgage broker named Tom Ray. Tom flew him out to Colorado and a partnership was born. The two ran Realty Generator for six years generating well over one million leads and a ton of very happy customers. They sold Realty Generator to Market Leader in 2007, to take a well needed break. After a legally mandated three year hiatus, the two got back on the saddle in 2011 and started Kunversion.
Kunversion was dreamt up to take advantage of all the new technological features the Internet has offered in the last few years. From cloud computing to HTML5, we took advantage of all the newest technology when building Kunversion. We are constantly building new features within Kunversion. It's all done in house, never farmed out overseas. That goes for our customer support as well. All our agents including our chat operators are located in the good ol' US of A. We pride ourselves on taking your feedback seriously. Most support tickets are remedied the day they come in, and most new feature requests are done within a week.
The world of real estate technology is a very fluid one. Between the Zillows and Realtor.coms trying to take over the world and the economy trying to dig itself out of that hole, the future isn't very certain. We believe it is up to the small and medium-sized brokerages to take back control and establish their place in the market. This can only happen by taking control of the content they own, their listings... and using them on a website owned and controlled by them. This website has to rival the experience they will get on the big venture capital funded websites, including a fully functional mobile application. This will generate leads for the brokerage at the lowest possible cost. This will also ensure listing data is accurate and that leads are followed up on immediately and not stagnating in some lead warehouse angering the potential homebuyer. Without getting all political on you guys, we just want to let you know we are on your side. One of our co-founders owns his own real estate company (www.wrightinnyack.com) so we have a vested interest in helping small to mid-sized brokerages navigate the minefield of modern real estate technology.
Thanks for being patience with us! We wanted to do things right and from all initial numbers we did! The site speed is 7X faster, the sign up rate is better, the lead interactions are up.
We also built a better way for our agents to search for listings and then send them right from their agent dashboard. It even automatically shortens the URL for use on social media & email.
We started automatically appending some great data to all new leads. We also add the real name & address of the lead if we can find it. If the phone number is definitely bad we remove it so you don't have to waste your time calling. Finally we score the lead using 1-5 stars based on all this data. Here in an example:
Set Initial Rating to 4 - Email and Phone quality is great Kunversion found some useful info for email firstname.lastname@example.org: Email Quality: EXCELLENT Possible Name (based on email): JEFF Is Vulgar: False Free Email Account: Unknown Is Syntax Good: True Is Business Address: True Is Email Address Deliverable: True Kunversion found some useful info for phone xxx-519-1392: Quality: GOOD Connected Status: UNKNOWN Possible Line Type: WIRELESS
We will be launching a new front end website soon. There are certain settings you must complete in the Broker side of Kunversion in order for your site to work correctly.
Before we get to that, have a look at sullivan.ecomls.com
That is what your new site will look like! Poke around, test it out. If you really dislike anything, or have any suggestions for improvement, please email support at kunversion.com with your feedback! Speak now or forever hold your peace!
Here's what you need to do:
1. Your Website Title
You'll see on the Sullivan test site, there is a title line and a subtitle. It currently says "Test Accounts Premier Website" and the subtitle reads "Serving all of Rockland County"
This title/subtitle is customizeable. Just edit the "Website Title" field on the settings page on your Broker Dashboard. The first sentence will be the main title, then you end it with a period. Whatever follows the period will be the subtitle. e.g. Test Accounts Premier Website. Serving all of Rockland County. 2. Pintrest and Google+ have been added. This one is easy. Find the Pintrest and g+ fields on the settings page on your Broker Dashboard, and populate it with the correct information (if you have those kinds of accounts.)
3. Homepage Graphic
On the Sullivan test site, you'll see a nice image across the top. You must select a photo from our list to use on your own site. On the Broker Dashboard, mouse over "Content" and click on "Homepage Photos." Select one or more and click update at the bottom.
4. Testimonials (add one)
Under the content tab as well, there is a place to add a testimonial to your new site. You must have at least one added! You can add an unlimited number of testimonials.
4. Custom Pages
Under the content tab as well, there is a place to add custom pages. You can add anything you want just like WordPress.
Cross Browser Compatiable
The new Dashboard works on any browser! IE, Chrome, Firefox, Opera, Iron, etc. Give it a try! Works on tablets too! Just go to kunversion.com/newagent
Add Leads with Phone Numbers
We've had much feedback on Agents wanting to add leads with only phone numbers to their database. You can do that now! Click Quick Option -> +add lead. Phone leads can be added on the right. You can add notes to the lead after it's added by clicking text/phone leads on the left.
CC Listing Alerts, and Multiple Alerts
You can now add multiple listing alerts to one lead (by multiple, we mean two). So, if they want rentals and commercials, you can do that. The results for your alerts are also much easier to see. You'll notice as well on the alerts criteria page that you can CC another email address (A spouse, for example) on a leads alerts!
Super Searching ON
You'll notice that searching is much more robust, and organized. Included as well are some neat features such as speech-to-text capabilities. When you are reviewing a list of leads, it's also very easy to filter and sort your results using the tools in the header of each column, as well as a filter box on the top right.
Sync w/Google option and Lead Links
When adding reminders, you have the option of syncing to your Google Calendar if you want to. If you choose to do so, a link to the lead in the new dashboard is included in every reminder that's added to your Google Calendar to make your mobile life easier.
Alternative Notifications and Reminders
All Lead notifications and reminders are displayed every day with the Notifications button at the very top (Warning Triangle Icon.) Reminders show even if you're not synced to a Google Calendar!
Redesigned Lead Details
When reviewing a lead, all important functions are grouped under the "What would you like to do?" menu. This essentially links to the appropriate section in the "Profile" tab where you can edit the appropriate setting that you're looking for. Subscription status, seller info, etc are all there. Right in that same area you can edit hashtags and also review popular listing history below without straining to look too far.
Redesigned Lender Followups
When you opt to CC a lender on notes, your lender can now directly respond to that note via email. A huge shortcut to get your lenders more involved in the lead cultivation process.
Redesigned Blog Tools
Adding a Blog post has been re-designed. There are now specific tools that make embedding listings, videos, etc really easy. We have a complete write-up of the new blogging features here!
We sync with Gmail, Google Calendar & More
A beautiful website to accompany software that works, beautifully
Innovative tools to capture leads that want to speak with your Lender
The lines between working from a Desktop, and Mobile device have been blurred
Subsidize your site with preferred partners and blogging!
Use our texting platform to generate leads looking at your homes in person!
Immediate exposure to search engines with our custom blog platform
Mine your leads for unique opportunities!
Give your Leads & Clients access to your own powerful mobile search tools!
Our In-House team will support your website from 7am to 2am and generate leads the entire time by converting random visitors!
Control which leads go to specific agents based on price, and area
Get feedback from your sold clients on the performance of your Agents!
Publish testimonials from your Clients directly to your Kunversion site!
Kunversion can accurately cross-check leads email addresses and phone numbers before you follow up
Setup reusable codes for your text messaging system. You only need one sign!
Are you a broker or team leader that is looking to grow their company online? Are you and your team willing to embrace change? Do you have 4 to 8 months to wait for leads to come to fruition? Are you willing to use Kunversion as your primary website? If you answered yes to all, its time to talk.